Royal Mail is the first TV ads promoting the parcel business growth

In order to promote the parcel business growth, recently, Royal Mail has launched its first television advertising campaign, hoping to attract more parcel business customers in the next five years.
The program started in March, mainly focus on the scale of the business enterprise and big sellers on ebay. The company found that, compared with the other State-Owned Company, the shop owner put more trust in the Royal mail. In addition, about 76% of the online shopping consumers tend to buy goods in the use of the royal mail parcel delivery shop.
In England to Denmark's World Cup warm-up match, the Royal Mail has broadcast a 40 second ad in the ITV1 channel, the company described as online retail package trusted delivery business.
The Royal Mail said, and parcel service for the company and more important, the first half of the year money newspaper shows, the business has accounted for 51% of total revenue.
In 2012 the British online retail accounted for the whole country 9.6% of the volume of retail sales, according to Euromonitor Passport data shows, to 2017, this number will grow to 12.3%. Royal mail parcel business will also accelerate the growth of.
The Royal Mail is tracked, and online retailers results show, 56% of retailers on 2014 sales growth has confidence. In addition, 59% export online retailers that 2014 sales will rise.
The Royal Mail is also planning to some enterprises and eachnet.com sellers send direct mail, to help companies of similar size. The business will be the national press, data and outdoor advertising support.
MYEX Minya Express International
2014-03-24