Cross-border e-commerce business is booming emerging markets will have a good sale

"The price difference is an important reason why foreigners like Chinese online shopping goods. For example, now the network's most popular wedding, to 2000 euros a member in the European market, and the $two hundred or three hundred can buy, the price difference of 10 times. But the logistics delivery speed is not slow, the fastest 3 days can arrive!" A person engaged in cross-border electronic commerce told reporters.
A reporter from the China Electronic Commerce summit to understand, in recent years, the development of cross-border e-commerce China strong, only last year's transaction volume reached 2 yuan, an increase of more than 25%, and the growth rate is far higher than the growth of foreign trade.
Russia is the online shopping in emerging markets
Understand according to the reporter, more and more "foreigner" like online shopping goods from China, at present most trade with China and the fastest growth is the United States, Brazil and Russia, Ukraine and other European countries; the hot products are clothing, bags, footwear, lamps and other products, mobile phone.
Data shows, 2011, Chinese foreign trade business transaction scale growth rate reached 40.6%, in 2012, the foreign trade turnover reached 20000000000 Yuan B2C. The development of a strong Chinese market formed a network of Dunhuang, Ali aliexpress, Chinese manufacturing nets, global resources and a number of electronic commerce enterprises and foreign trade pattern. Some factories are put aside the intermediate link of traditional exports, direct docking overseas consumers through electronic business platform.
US state power network CEO Zheng Min in Chinese e-commerce summit, originally, China International Electronic Commerce object mainly to European and American markets, now, Russia is the emerging market of China International Electronic Commerce. In 2012, the Russian consumer purchase overseas website goods spending about 2000000000 euros, of which, quite one part is from Chinese online consumption.
A cross-border sales shop owner told reporters, cross-border business is the first sale of fake goods started, and now, China cross-border sales of goods increased a lot of hot category, such as wedding dress, health and beauty, computer network, mobile phone and mobile phone accessories, clothing etc.. The seller make fun of say, relative to Europe and the United States "tall, rich and handsome" countries, Brazil, Argentina, Maldives, Australia, Italy and Africa countries are not so "perfect", but precisely because of these advantages, the market is not the country of origin of domestic products, lack of supply chain is not perfect, even if the local logistics is not perfect, buyers can get the most the basic protection, but still worth as a business development preferred.
Cannot relax brand this string
The rapid development of cross-border e-commerce means not only the domestic e-commerce practitioners to extend our vision to the world, at the same time, also means the transition of traditional foreign trade industry. As Hangzhou "&", the small website was founded by 3 college students, 4 years in 14 languages to more than 200 countries around the world to sell clothing, bags and other products, sales last year over 100000000 yuan.
Zheng Min analysis pointed out that, at present, to engage in cross-border business are aged 25 to 35 years old young man, they are full of vitality, accept ability, management ability, strong consumption, with bachelor's degree or above accounted for 50%, 63% people with an annual income of over 100000 yuan.
Lu Xiao in several of the world's largest third party E trading platform, has opened several B2C shop, the main sales of clothing and sundry goods. Among them, Alibaba's aliexpress, mainly aimed at Russia and developing markets; eBay, Amazon shop main European and American high-end customers; the South Korean online sales platform G market (Gmarke) shop is facing Southeast Asia market. Now, Lu Xiao shop daily sales volume can reach 150000 to 200000 yuan per day, and more than 1500 pieces, covering more than 50 countries around the world. "Congo farmer was also put on the I sold T-shirts, which I had never dared to think about cross-border trade, is the growth of happiness." He said.
Today, Lu Xiao at home and abroad for their clothing registered brand, his business planning, should not only have the online and offline channels, but also continue to improve product design capabilities, to create a world that the consumers can afford to buy fast fashion brand.
Zero2IPO venture capital investment manager Lei Zhonghui expresses to the reporter, small and medium-sized enterprises to do foreign trade business, must have brand awareness. High quality and inexpensive is an important starting point for the foreign trade business to open overseas markets. However, in this mode the survival is no problem, but the future development trend worrying. Only the question of time transfer, manufacturing time, low cost advantage of Chinese enterprises will be lost. Future, Chinese companies if there is no brand and channel, will lose competitiveness.
Lei Zhonghui frankly, to build up the brand is not a short period of time, the formation of reputation effect will not accomplish at one stroke, but with the rise of social media, brand enterprises in the marketing channel more spacious, more low cost. Enterprise in good quality at the same time, can not relax the brand in this string.
MYEX min Asia International Express
2013-07-08