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Recently, the United States Postal Service Director Patrick Donahoe said at the annual meeting of the national postal forum in San Francisco, should rely on science and innovation of traditional physical mail will be better integrated into the digital world. Donahoe points out, the mail industry needs to make full use of digital technology and intelligent mobile phone users are connected, to provide more personalized and meaningful messages to customers, to provide a more flexible way to receive mail. As an industry, the challenges we face are reshaping the mail status when people experience the mail, and make them in the future, showing a more powerful side. The United States Postal Service unveiled some developed to adapt to the Internet new generation needs new technology means in this forum, such as suitable for intelligent mobile phone MyPost applications. New applications using the National American postal increasingly complex tracking system, the intelligent mail barcode allows customers to track messages through mobile phone. In addition, the United States postal service also encourages the addresser adopt various ways to combine with each other to physical mail their platform and the internet. For example, a promotional activities being carried out, those who use QR code technology to the traditional letters and electronic digital connected customers can enjoy discount certain postage. MYEX min Asia International Express 2013-04-09