The United States postal out customized direct mail service

The United States Postal Service recently launched a new application " for direct mail service door-to-door mail ". Provide online map tool and credit card payment of the application, will enable small retailers are more likely to develop their potential customers effectively -- those living in the vicinity of the people.
Retailers do not know the customer's name and address, the location service, only in the target area address, zip code, enter the target address of city and state, to every email 16 cents postage coupons, can be, catalogs, promotional calendar to the potential consumer. In addition, the service also provides payment service, users can use the credit card online payment or postage paid at the post office.
Survey data show, " door-to-door mail " service for local retailers in return rate is 10% - 20%, some can realize 30%. From the large size of the postcard to advertising directory leaflets, various forms of direct mail can use this service.
Print new technology can also be customized information on the body of the message. Using new data tools, but also to generate personalized according to customer preferences and shopping habits. Compared with the direct mail received follow the same pattern, this kind of customized information will greatly improve the open rate and the rate of return mail mail.
MYEX min Asia International Express
2013-03-06