Members of the European Union direct mail business volume growth

The latest statistics show, in recent years, many EU Member States especially direct mail business volume Eastern European members have growth. In most western countries, the per capita direct mail business for 60 - 80. In southern Europe, each member state, the per capita direct mail business volume is low, the average per capita 20 - 30. In Eastern Europe, most members of the per capita direct mail service is less than 10.
Members of the European Union, the audience for direct mail advertising acceptance, data protection legislation enacted, high reliability and relatively low cost, are the driving factors of direct mail development.
In addition, in Eastern Europe, no site, site advertising is to some extent, the direct mail alternatives. In these countries, delivered by the national postal operators shall not access mail more than the direct mail volume. In Western Europe, to target customer oriented advertising campaign to stimulate customer demand for direct mail.
MYEX min Asia International Express
2013-01-18